On these health concerns, brands across the globe are bothering about how coronavirus (COVID-19) will impact eCommerce as a whole. According to consulting & research, 52% of consumers are avoiding crowds & 32% are leaving their house less often because of coronavirus. In a matter of days, the outbreak of the coronavirus & COVID-19, the disease caused by the virus. It has changed nearly every aspect of daily life as the number of confirmed cases in a different country.
Surges, federal, state, & city about what kinds of businesses can continue to operate have changed dramatically from hour to hour. Social distancing & working from home are the new healthy & apparently, so shop online. Some have turned into shopping as a welcome distraction from these tumultuous times. However, as a means of supporting small businesses that are already hurting. Other shoppers are sending packages to loved ones, & some people are simply bored. In this current Coronavirus (COVID-19) issue, online shopping is better than regular shopping.
Online shopping surges for COVID-19 virus protection
Both officials & medical experts are encouraging people to take action & keep their hands clean & away from their faces & people are listening. However, eCommerce purchases of the virus protection category of products such as hand sanitizers, gloves, masks & antibacterial sprays have surged by 817%, according to Adobe’s analysis.
People are stocking up on meds online
Many countries are now putting in place COVID-19 travel restrictions to minimize the spread of the virus. Now consumers are stocking up on over-the-counter meds, most likely to be prepared they do catch the virus & need to self-quarantine. Adobe’s analysis of eCommerce transactions found that purchases for cold, cough & flu products have increased 198%, while online purchases for pain relievers increased 152%.
Consumer behavior change:
Many consumers return to daily routines (work, school.) but operate with a renewed cautiousness about health. Persistent shifts in the supply chain, the use of e-commerce & hygiene practices. Crisis-buying patterns during the outbreak will spread the adoption of new, permanent behavior changes. New health & safety labeling may be critical in winning over-cautious consumers based on changes made in the world, particularly in-home product delivery. However, Older generations are shifting to online shopping to meet more of their household requirement.
Run promotions & a customer loyalty program
Sales & foot traffic are down for many stores at a global level with rising coronavirus (COVID-19) cases, especially the stores that don’t sell daily life essentials. But there is one thing that we’ve heard in the eCommerce business community, which has helped these physical stores stay afloat. It makes sense because, according to our data, loyal customers spend up to 3 times more than new customers. So, getting your customers to keep coming back is an essential thing that you need to focus on during this time, where we predict to see a drop in retail sales.
Here are 2 things that you can do:
- Run promotions to encourage spending
- Run a customer loyalty program like Beep Cashback so you can collect your customers’ info to better reward, sell to, and communicate with them to keep them coming back
Level up your branding & social media game
As an eCommerce owner, you are at the heart of your community & you also play an important role in the economy.
So what you have to say matters.
Use your voice & brand during this time to post about what you’re doing for your business, employees, & customers. While also educating the general public about the coronavirus.
Some social media posts you can come up with are:
- highlights of your safety & hygiene processes to minimize the risk of the coronavirus spread & infection
- coronavirus dos & don’ts, coronavirus misconceptions
- motivational tips for other business owners
- highlight coronavirus (COVID-19) relief efforts or government organizations that you’ve supported
- shoutouts for your loyal consumer who shopped with you recently, thanking them for their support
We hope you find these coronaviruses (COVID-19) & online shopping tips helpful for you & your business.